Formica India have gone global with the pan-India launch of the Formica Global Series Product in New Delhi, India.
The 3 May launch was held at the city's well known Eros Hotel and attended by Formica India’s senior management team and members of the Formica Group global team, including Global Customer Director Richard Pollington, Formica Technical and Engineering Director Ignacio Lezaola; Vice President Formica Global Design Renee Hytry Derrington, and Formica Middle East Sales Manager Matthew Richardson.
The media houses representing home, décor and architectural publications, such as Good Homes India, Better Homes & Gardens, Inside Outside and India Today Home, were all excited to learn about the new range of laminates on offer from Formica India.
On display for the attendees were thematic displays to highlight prominent Formica Global product range designs of Jeans Finish, 180FX finish, Wood Finish, and the Anniversary Collection.
Trade partners and priority stockists also had the opportunity to interact with the Formica sales team and learn about the value propositions of iconic global product range.
'It was great to present the Global Series and international message to the India Market," said Vice President Formica Global Design Renee Hytry Derrington.
"The brand was already loved and known since the 60s, our customers were very happy to see the India team merge with the Formica global footprint."